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Post Info TOPIC: How long til Kroger crumbles or sell off to another company?
Anonymous

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How long til Kroger crumbles or sell off to another company?
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The future is not looking good for kroger in my opinion, do you guys seriously think kroger will still be in business in the next 15 to 20 years? or what if kroger decides to sell it to another company? god forbid not walmart.



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I also believe they'll become the next KMart by how many mistakes this company makes and now it's all catching up to them as Amazon is adding pressure on the market.



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We could be like KMart in 15-20 years, but I think we need to get back to the basics of everything! We use Data in the wrong ways at times to make decisions, which causes customer and associates frustration! Customers don't care about what your foretasted to sell, we would rather order the 1 case each day and have empty shelves then have one case carry over from each selling day. I'm not an CAO/OE expert but we should have at the shelf 1/2 full at all times, if the item doesn't sell.......cut the facings down (But still have it full). We should have more variety with quality products hat are slow movers (one facing) and multiple with higher selling ones.....but still full! If you go the the Non-Foods Department you would have at least 3 of the same items available or not even have the item!

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I believe there's definitely a nonzero chance at us being acquired by another company within 5 years. There aren't any in the US that I see as being a good move or violating antitrust laws, but possibly an international contender like Delhaize. It would be more of a merger than a takeover as a complete takeover is extremely unlikely within the foreseeable future. We need to start getting ahead of the game when it comes to technological advances and the company hasn't really shown any initiative here. We are lagging behind in implementing proper grocery delivery and online ordering. We need to consolidate stores and keep the stores up to date and go back to offering an environmental incentive for customers to shop here. We will never win the price slashing game against Walmart. We just need to be close in cost, offer environmental advantages(cleaner stores, stocked shelves, up-to-date decor, friendly staff), and stay with the pack in terms of technological changes potentially by a partnership or acquisition of a tech company.

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Anonymous

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I remember a time when, internally, Kroger management (and during the orientation period), would openly acknowledged that Kroger would never sell groceries as cheap as Walmart, and that it was okay that Kroger wasn't the cheapest grocery chain in town because we offered "more" to the customer, with the "more" part being friendly customer service, a rich variety of high quality store-brand products (such as the Private Selection line) and stuff like that. The idea was that there were plenty of customers out there looking for an alternative to Walmart's somewhat cheap looking stores, unfriendly customer service and overall bland/average product offerings and that those customers would come to Kroger.

Well, nowadays at Kroger stores, at least in the Southwest Division, it's all about the low prices and how we've lowered prices even more and how "low is the way to go" and so now we have these somewhat gaudy signs and other kinds of signage all around the store - basically here, there and nearly everywhere, and employees are told to wear red t-shirts that read "How 'bout those low prices!" and "Save even more at Kroger.com!" and it seems Kroger is dead-set with engaging in a price war with Walmart and basically to hell with everything else. Just up until recently, there was that big, big "Just Say Hello!" push that had been going on for the past three or so years, and now, that's even gone silent, because now it seems like the only thing Kroger cares about it getting the message out that "hey, we're cheap too!"

Sorry, but I don't think that's a sound strategy to go with long-term, especially in my area where Walmart (on many items, although not always all), Aldi and WinCo are all cheaper than Kroger and people that are short on cash/on a budget will shop at Aldi over Kroger and choose generic brands over name brands or store brands. Aldi continues to be a threat and is an ever increasing threat to Kroger as cash-strapped Americans turn to Aldi for their grocery shopping needs (something that has been said more than once at meetings I've been to). Aldi is enjoying a huge expansion in the U.S. while Kroger continues to reduce the number of new stores it plans on opening down the line. Unless Kroger plans on matching Aldi's prices, the company isn't going to gain the kind of ground it hopes and needs to in the coming years.

I definitely think Kroger will still be in business fifteen years from now, but if the company keeps going down this road, I see it being in worse shape then versus now. When, if ever, Kroger is bought out/merges with another company, is a big question mark, but Kroger could definitely, at one point, become the next K-mart, especially if things don't start to change - or change for the worse.



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Anonymous

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Consider the shambling corpse of Kmart/Sears.

Kroger has decades and decades left.  However, much like Kmart/Sears, things will get very sad by the end.

I wish Amazon would hurry up already.



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