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Post Info TOPIC: So what's up with no discounts from the Kroger discount card??
Anonymous

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So what's up with no discounts from the Kroger discount card??
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Shopper here. Not a very complicated problem, just need an answer. For the past month or so when I swipe my Kroger card I get n o t h i n g off the price total. In all the years I've shopped there that's never happened consistently like it does now. 

Thoughts?



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You probably did not get anything that was on sale or the sale did not require a kroger card

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Anonymous

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Right, but everything? Every time? That's new. I'm wondering what accounts for it. Is Kroger, basically, doing away with / drastically pulling back their sales items? If so, I'll happily comp shop around. I'm not real particular. ------Or loyal biggrin



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Anonymous

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Anonymous wrote:

Shopper here. Not a very complicated problem, just need an answer. For the past month or so when I swipe my Kroger card I get n o t h i n g off the price total. In all the years I've shopped there that's never happened consistently like it does now. 

Thoughts?


 Did you ask you cashier to do a price check. 



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Anonymous

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Nah, I'm a cashier and I've noticed it too.  Other than $4/10 soda, mega, and buy 2 get 1 chicken/meat, the discounts are minimal.

They treat us like mushrooms, so we don't usually have any inside information.

What I'm really hoping is that Kroger is weaning customers away from requiring a shopper's cards for sale prices.  I know all of the begging and waiting for customers to dig out their cards kills my CCG's.



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Anonymous

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Anonymous wrote:

Nah, I'm a cashier and I've noticed it too.  Other than $4/10 soda, mega, and buy 2 get 1 chicken/meat, the discounts are minimal.

They treat us like mushrooms, so we don't usually have any inside information.

What I'm really hoping is that Kroger is weaning customers away from requiring a shopper's cards for sale prices.  I know all of the begging and waiting for customers to dig out their cards kills my CCG's.


 OP here, and thank you. The U - Scan gal I originally asked all this about this morning acted all vague like she didn't even know what I was talking about, then blew it off like it was somehow my misunderstanding; I had to lead her in almost baby talk before she finally conceded 'well, I guess there has been some differences but I don't know why' before dismissing the whole subject and waddling away.

And yes, good point about doing away with the cards re the cashier scan numbers. Between that and the coupon monsters, it's GOTTA be screwing the pooch

 



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Anonymous

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Are you referring to your KrogerPlus card?



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They are not doing away with the shoppers cards, your either not purchasing items that are on sale or either buying items that are outside the "mainstream". Most items are on sale for 2 reasons, lower the price to drive business or lower the price to give customers the perception of a sale (when the product cost has decreased for Kroger). Shoppers Cards will not be eliminated because of the valuable data that is collected, which data mined to provide customer insites. Ever wonder why you received the coupons in the mail? Ever wander why random items go on sales at different times of the year? Ever wonder why there are flash sales/1 day sales on very limited items? The data behind the shoppers cards have given logic to lowering the costs on one item to drive the sales of other items. If you lower the price of hotdogs at 4 of July, they know that it drives business and sales of linked items (do you don't have to more deeply discount those items). If hotdogs are normally $2.99, and they are placed on sale for $.99, customers see a HUGE Sales, but just lowering the cost of hotdog buns .10 and ketchup .15 is enough to trigger linked sales, but keep profit margins. Also, knowing your going to have a HUGE sales on hotdogs, you can communicate to vendors and get the a company to dramatically lower the price since your volume will be HUGE. Those, the shoppers card is allowing you to drive sales, increase profit because your data tells you customers buying hotdogs will most likely also purchase hotbog buns, ketchup, mustard, hamburgers, chips and pop and all the other items that linked to each of those items. Milk/Bananas/Eggs are another item that is used to drive volume, personally if I want bananas, .49 and .59 per pound isn't going to change my shopping patters, but with the data you will see a .49 price point increases your volume 15% compared to .59 bananas. Also, the shoppers card discount could possible be paid for my manufacture just seeking to drive sales of their items for a small period of time.

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Anonymous

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EUID_Unknown wrote:

They are not doing away with the shoppers cards, your either not purchasing items that are on sale or either buying items that are outside the "mainstream". Most items are on sale for 2 reasons, lower the price to drive business or lower the price to give customers the perception of a sale (when the product cost has decreased for Kroger). Shoppers Cards will not be eliminated because of the valuable data that is collected, which data mined to provide customer insites. Ever wonder why you received the coupons in the mail? Ever wander why random items go on sales at different times of the year? Ever wonder why there are flash sales/1 day sales on very limited items? The data behind the shoppers cards have given logic to lowering the costs on one item to drive the sales of other items. If you lower the price of hotdogs at 4 of July, they know that it drives business and sales of linked items (do you don't have to more deeply discount those items). If hotdogs are normally $2.99, and they are placed on sale for $.99, customers see a HUGE Sales, but just lowering the cost of hotdog buns .10 and ketchup .15 is enough to trigger linked sales, but keep profit margins. Also, knowing your going to have a HUGE sales on hotdogs, you can communicate to vendors and get the a company to dramatically lower the price since your volume will be HUGE. Those, the shoppers card is allowing you to drive sales, increase profit because your data tells you customers buying hotdogs will most likely also purchase hotbog buns, ketchup, mustard, hamburgers, chips and pop and all the other items that linked to each of those items. Milk/Bananas/Eggs are another item that is used to drive volume, personally if I want bananas, .49 and .59 per pound isn't going to change my shopping patters, but with the data you will see a .49 price point increases your volume 15% compared to .59 bananas. Also, the shoppers card discount could possible be paid for my manufacture just seeking to drive sales of their items for a small period of time.


 You just spouted a bunch of nonsense to look smart. Ive noticed the change to and it's stuff I usually been buying for years. Somethings up



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Go to Macy's or JCPenny, just because something is one sales doesn't mean its actually the cheapes.  If you don't like the pricing I would suggest you compare prices and differing discounts at another grocery store and see who's cheaper overall.  Kroger drives sales buy having GREAT prices on the most purchased items, the other prices are good or comparable to others in the area.  Just because its not priced with a loyalty card discount doesn't mean its not a great/good prices, its just not something that is being advertised as on sale.  If Kroger didn't have semi decent prices and differing promotions the company would have not lasted this long.  Also, if you read company documents or new releases you will see the company is driving sales of Our Brands and other company specific items to price sales/profit, which might already have a low prices without a sale.  Does anyone sell Milk as cheap as Kroger?   

People always forget, the coupons sent in the mail and fuel discounts are build into the pricing of all items, not just a freebie that is occurring. 

 



-- Edited by EUID_Unknown on Sunday 11th of March 2018 11:46:55 PM

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Anonymous

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EUID_Unknown wrote:

Go to Macy's or JCPenny, just because something is one sales doesn't mean its actually the cheapes.  If you don't like the pricing I would suggest you compare prices and differing discounts at another grocery store and see who's cheaper overall.  Kroger drives sales buy having GREAT prices on the most purchased items, the other prices are good or comparable to others in the area.  Just because its not priced with a loyalty card discount doesn't mean its not a great/good prices, its just not something that is being advertised as on sale.  If Kroger didn't have semi decent prices and differing promotions the company would have not lasted this long.  Also, if you read company documents or new releases you will see the company is driving sales of Our Brands and other company specific items to price sales/profit, which might already have a low prices without a sale.  Does anyone sell Milk as cheap as Kroger?   

People always forget, the coupons sent in the mail and fuel discounts are build into the pricing of all items, not just a freebie that is occurring. 

 



-- Edited by EUID_Unknown on Sunday 11th of March 2018 11:46:55 PM


 what you posted is true. i havent noticed a difference in discounts, except obviously we dont do senior discounts anymore. but if the op is really worried they should just call the number on the back of the kroger card, not post on an employee forum, unless they are an employee. this bored is not for answering questions for cheap customers, we see ya'll all day, we dont want to see you after work on our boards too.



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Anonymous

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Eh, the card doesn't mean anything.  When I tell a customer they saved $35, all it really means is that I would have overcharged them $35 if I didn't scan a card.  Generally speaking, we are what, 5% more than Walmart as a whole?

What I can tell you is that a lot of items have no or a $.01 discount lately (which is pretty weird), and that customers get pissy if you tell them they saved $.46.



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