I was shocked and surprised that Kroger has actually lowered our price on bananas to a very cheap 39 cents a pound in the last week. I haven't checked Aldi's or Walmart's prices but I thought there were still in the 40s or 50s price-per-pound range.
How long will this last? Is Kroger planning to stick with this kind of price for the long haul?? Is Kroger panicking to keep up with Aldi?? Comments or info anyone???
Milk prices are very local and competition-based now, with one KR store at $1.49 a gallon for Springdale milk, while another KR store five miles away is at $1.39. Maybe bananas are also being subjected to . . . bananas pricing.
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Anonymous
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RE: Kroger bananas are now only 39 cents a pound at my store. WHAT is going on??
I was shocked and surprised that Kroger has actually lowered our price on bananas to a very cheap 39 cents a pound in the last week. I haven't checked Aldi's or Walmart's prices but I thought there were still in the 40s or 50s price-per-pound range.
How long will this last? Is Kroger planning to stick with this kind of price for the long haul?? Is Kroger panicking to keep up with Aldi?? Comments or info anyone???
OP here..........I should add this is in my store in southern Indiana, across from Louisville,KY. Not positive if that price is the same in all the stores in the Louisville area? Seems awfully low, since they stayed at 55 cents a pound for at least 2 or 3 years.
I was shocked and surprised that Kroger has actually lowered our price on bananas to a very cheap 39 cents a pound in the last week. I haven't checked Aldi's or Walmart's prices but I thought there were still in the 40s or 50s price-per-pound range.
How long will this last? Is Kroger planning to stick with this kind of price for the long haul?? Is Kroger panicking to keep up with Aldi?? Comments or info anyone???
OP here..........I should add this is in my store in southern Indiana, across from Louisville,KY. Not positive if that price is the same in all the stores in the Louisville area? Seems awfully low, since they stayed at 55 cents a pound for at least 2 or 3 years.
Kroger has developed a new pricing method for bananas to compete with local competition. All Kroger stores in the Louisville division will have different banana prices. It's been in effect for a little over a month now.
If it's just your store, it means they either have too many or they're getting ready to go out of date.
We don't have too many, and they aren't "going out of date". (Bananas do not have a "sell by date" on them, anyway........I presume you have never worked in produce?).
They have been 39 cents a pound for about 2 weeks, and we have already had many truck deliveries during that time.
It's probably due to the "say HELLO to your new, low prices!" campaign that the company has going on. Is your store now using yellow bags instead of brown bags? And are there new yellow signage around the store, as well as a yellow signage on the entrance doors (which sometimes makes it impossible to see who is on the other side)?
It's probably due to the "say HELLO to your new, low prices!" campaign that the company has going on. Is your store now using yellow bags instead of brown bags? And are there new yellow signage around the store, as well as a yellow signage on the entrance doors (which sometimes makes it impossible to see who is on the other side)?
Yes, yes and yes!
I might also add that I just discovered a nearby Meijer now has their bananas lowered to 39 cents a pound.
Are the bananas coming in all ripe? No green on them at all? If so, store may have lowered the price to sell them.
No, it has nothing at all to do with their being ripe or not. As a general rule, bananas usually come in on the truck shipment from the warehouse in a semi-green state. It varies from day to day, but usually they are either green or half-green leaning to yellow. This is the standard......no way for Kroger to predict ahead of time exactly how green a particular pallet of bananas will be, especially several weeks in advance. In the hot summer months, and allowing for normal sales and inventory levels, any one individual banana will be in the store for about 1 to (occasionally up to) 3 days before being purchased. After that time, most will be turning overripe, and would need to be marked down or tossed.
I have noticed there appears to be VERY FEW employees in the Louisville division that read this forum (or at least comment) and no one has replied to my queries about the other stores' prices. But in Jeffersonville and Clarksville, IN the bananas have been DIRT CHEAP for a solid 2 weeks plus, as well as the Meijer in Jeffersonville. It does seem like a price war is going on (or the price of bananas on the wholesale market has gone down from overproduction??) .
. . . prices are very local and competition-based now . . .
Kroger has developed a new pricing method for bananas to compete with local competition. All Kroger stores in the Louisville division will have different banana prices. It's been in effect for a little over a month now.
Who really cares? They use bananas, milk, eggs, bread, ground beef, pop as a driver of foot traffic. In the Produce Department they can use bananas to draw people into the store for other fresh items. If you look at the sales add, you will always see a seasonal produce item, a meat time and most of the time a "pop feature" on the front page. The front page is seen as a driver of customer traffic to the store and shouts "savings", most items will be near cost or might be a loss leader (item they deep discount to drive traffic for other items).
Who really cares? They use bananas, milk, eggs, bread, ground beef, pop as a driver of foot traffic. In the Produce Department they can use bananas to draw people into the store for other fresh items. If you look at the sales add, you will always see a seasonal produce item, a meat time and most of the time a "pop feature" on the front page. The front page is seen as a driver of customer traffic to the store and shouts "savings", most items will be near cost or might be a loss leader (item they deep discount to drive traffic for other items).
I cared, so I posted. It just seemed so unusual for Kroger to get even cheaper than Aldi on some items.
This forum is all things about Kroger, right? Sorry if it bored you. You can keep scrolling if you wish.
BTW, "add" is the wrong word. You meant to write "ad" (short for advertisement). The grammar policewoman isn't here at the moment, so I am filling in for her.
