Cincinnati and Houston The Kroger Co., the nations largest traditional supermarket retailer, and Shell, the no. 1 selling gasoline brand in the U.S., have teamed up to launch a customer loyalty grocer rewards program in several U.S. cities. The rewards program provides shoppers the exclusive opportunity to earn savings on fuels when using their Kroger family of brands loyalty card at their local Kroger or Ralphs stores. 

Beginning on February 15, Kroger and Shell will roll out the grocer rewards program in Cincinnati, Dayton, Knoxville, Nashville and San Diego. Customers in participating markets can earn points and redeem them for savings on gasoline at Kroger Fuel Centers and participating Shell stations. Customers can earn rewards including a minimum of 10 cents off a gallon of gasoline for every 100 Fuel Points they earn by using their free loyalty card when purchasing a variety of products inside Kroger and Ralphs stores. This offer is valid up to 35 gallons per fuel purchase. Offers may vary per market and plans for future rollouts of the program will be determined following the launch of these five markets.  

"Krogers loyalty card program is unmatched in the industry, providing customers with savings on groceries, gasoline, general merchandise, pharmacy needs and Kroger brands, said Jeff Fike, director of fuel marketing for Kroger. Teaming up with Shell allows us to provide even more savings and rewards to our customers, which we know is important, especially in todays economic times."

"Approximately 40 percent of all U.S. households hold a loyalty card from one of Krogers family of stores and more than 80 percent of Americans live within five miles of a Shell station, said Dan Little, North America fuels marketing manager for Shell Oil Products U.S. As leading national brands, the exclusive alliance between Shell and Kroger will allow customers to earn savings on everyday purchases and redeem them for high-quality Shell Nitrogen Enriched Gasolines."

To participate in the grocer rewards program, customers in participating markets will need to use their active Kroger Plus Card or Ralphs rewards Card, or apply for a loyalty card, which is free. Applications are readily available at any Kroger or Ralphs store or by visiting www.kroger.com - opens in new window.  

Customers earn one Fuel Point for every dollar spent at participating Kroger stores when they use their loyalty card. To help shoppers build up their savings quickly, Fuel Points can also be earned by purchasing prescriptions or gift cards at Kroger. With every two eligible prescriptions or with a purchase of $50 in gift cards from Krogers in-store Gift Card Malls, loyalty card holders receive 100 Fuel Points. Visit any Kroger or Ralphs store for details.

Fuel Points from participating stores will be automatically added to loyalty card accounts and will be reflected on the customers grocery receipt after every purchase. Customers also have the option of looking online on their My Kroger or My Ralphs page to check how many Fuel Points they have earned. Fuel Points must be used within a designated time period.

Customers may redeem their Fuel Points at Kroger Fuel Centers or participating Shell stations by swiping their participating loyalty card at the pump, manually entering their card number or by entering their alternate ID, which will initiate the fuel savings. Customers with questions about the grocer rewards program can call the Kroger Customer Service telephone number at 1-800-576-4377, or contact Shell Customer Service at 1-888-GO-SHELL for participating Shell locations.

For additional information, please visit www.shell.us/kroger or www.kroger.com/fuel - opens in new window.

Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and has a network of approximately 6,100 branded gasoline stations in the Western United States. Shell Oil Company is an affiliate of the Shell Group [(NYSE:RDS.A) and (NYSE:RDS.B)]. Shell Oil Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi Refining, Inc. Motiva Enterprises LLC refines and markets branded products through more than 8,300 Shell-branded stations in the Eastern and Southern United States.

Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 100 countries with businesses including oil and gas exploration and production; production and marketing of Liquefied Natural Gas and Gas to Liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects including wind and solar power. For further information, visit www.shell.com

INQUIRIES:

Kroger Co.
Meghan Glynn
+1 (513) 762-1304

Shell Oil Company
Shell Media Line
+1 (713) 241-4544

Edelman
Erik Fairleigh
+1 (323) 202-1026

Cautionary Note

The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this press release Shell, Shell group and Royal Dutch Shell are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general.

Likewise, the words we, us and our are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. Subsidiaries, Shell subsidiaries and Shell companies as used in this press release refer to companies in which Royal Dutch Shell either directly or indirectly has control, by having either a majority of the voting rights or the right to exercise a controlling influence.

The companies in which Shell has significant influence but not control are referred to as associated companies or associates and companies in which Shell has joint control are referred to as jointly controlled entities.

In this press release, associates and jointly controlled entities are also referred to as equity-accounted investments. The term Shell interest is used for convenience to indicate the direct and/or indirect (for example, through our 34% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.

This press release contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on managements current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing managements expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as anticipate, believe, could, estimate, expect, intend, may, plan, objectives, outlook, probably, project, will, seek, target, risks, goals, should and similar terms and phrases.

There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this press release, including (without limitation):

(a) price fluctuations in crude oil and natural gas;

(b) changes in demand for the Groups products;

(c) currency fluctuations;

(d) drilling and production results;

(e) reserve estimates;

(f) loss of market share and industry competition;

(g) environmental and physical risks;

(h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions;

(i) the risk of doing business in developing countries and countries subject to international sanctions;

(j) legislative, fiscal and regulatory developments including potential litigation and regulatory effects arising from recategorisation of reserves;

(k) economic and financial market conditions in various countries and regions;

(l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and

(m) changes in trading conditions.

All forward-looking statements contained in this press release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional factors that may affect future results are contained in Royal Dutch Shells 20-F for the year ended December 31, 2008 (available at www.shell.com/investor and www.sec.gov - opens in new window).

These factors also should be considered by the reader. Each forward-looking statement speaks only as of the date of this press release, February 15, 2010. Neither Royal Dutch Shell nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this press release.

The United States Securities and Exchange Commission (SEC) permits oil and gas companies, in their filings with the SEC, to disclose only proved reserves that a company has demonstrated by actual production or conclusive formation tests to be economically and legally producible under existing economic and operating conditions. We use certain terms in this press release that SEC's guidelines strictly prohibit us from including in filings with the SEC. U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website www.sec.gov - opens in new window. You can also obtain these forms from the SEC by calling 1-800-SEC-0330.