The Simple Truth brand is a new brand offered by Kroger. Naturally Preferred and the Private Selection organic items will be consolidated into one brand: Simple Truth. I have heard some stores saying customers are complaining about not the same taste specifically in the milk. The formula has not changed, just the label. I believe this is an excellent business move - more and more customers are health conscious and Simple Truth, will offer what these customers are looking for.
-- Edited by MidAtlanticDivision on Friday 13th of January 2012 09:48:17 PM
It's been in my store for 3-4 months already, and as stated above it is a produce product. I don't have to order it anymore for my dairy order, but it still shows up on my pallets. Those ****ers order between 30-40 cases a truck. Do they ever come and help get it out of my cooler? NOPE.
