How do they get that the average checkout time is under 30 seconds?
Probably from you know where - I don't think I have to finish that thought for you and others to figure out where I was going with that. Average checkout time being under thirty seconds is just another lie and fabrication put out by this company as a means to convince the less educated shopper that Kroger is the best shopping option out there.
QueVision technology is fundamentally sound and could live up to all that it's made out to be - except for the fact that it's not the technology that's flawed, but the people, from top to bottom. Managers don't utilize the technology correctly due to one or a combination of the following factors: don't have the time/don't care enough/can't understand it because they weren't trained properly to interpret the data or are, quite simply not smart enough to make full use of its tools/don't believe in it. The same reasons pretty much apply to the hourly employees. Importantly, too, corporate forgets it's not only the technology that builds the grocery store of the future or only the technology that makes customers want to come back, but the employees as well. It's the one on one human interaction. Make it so your employees want to be there, and your employees will want to take care of the customers 110% and your employees will want to work their hardest because they don't want to lose their jobs. Don't just invest in the technology, Kroger; invest in the employees too, and you'll have the grocery store of the future - and one that will last well into the future, at that.
On a side note, as stated in that article, Kroger charges customers a fee for online ordering and pickup. Walmart does not, while offering the same service. Walmart again has the advantage. Walmart's bigger selection of merchandise + lower prices + free online ordering and pickup = customers will opt to use Walmart's online ordering and pickup service over Kroger's in many instances.
How do they get that the average checkout time is under 30 seconds?
It said average wait time, not checkout time, so I'm thinking that means from the time they started waiting in line till the time the cashier starts ringing their stuff up, or even till the time they put their first thing on the belt. You can make numbers say whatever you want them to.
"Plus, customers report that cashier friendliness has increased since the launch though Kroger believes the customers themselves have simply become more cheerful as wait time has been reduced."
So in other words, Kroger is saying that friendly cashiers has nothing to do with customer satisfaction. Instead, it's their new technology.
"Plus, customers report that cashier friendliness has increased since the launch though Kroger believes the customers themselves have simply become more cheerful as wait time has been reduced."
So in other words, Kroger is saying that friendly cashiers has nothing to do with customer satisfaction. Instead, it's their new technology.
so we don't even matter to them! excuse me while i bang my head into a wall
"Plus, customers report that cashier friendliness has increased since the launch though Kroger believes the customers themselves have simply become more cheerful as wait time has been reduced."
So in other words, Kroger is saying that friendly cashiers has nothing to do with customer satisfaction. Instead, it's their new technology.
Good, now you can be unfriendly to the customers and they'll still be more cheerful because of the reduced wait time.
How do they get that the average checkout time is under 30 seconds?
Well, first they close their eyes and pretend they don't see what is going on.
Then, they ignore reality completely. This step sometimes takes time, but is quite effective on a marketing level, since no one has to give a rat's ass about the numbers, or Que-Vision, or eSked or anything like that.
Finally they simply make sh!t up and if it doesn't work blame the guy who made the sh!t up the last time.
-- Edited by FrontEndSlave on Monday 9th of November 2015 07:36:38 PM
"Plus, customers report that cashier friendliness has increased since the launch though Kroger believes the customers themselves have simply become more cheerful as wait time has been reduced."
So in other words, Kroger is saying that friendly cashiers has nothing to do with customer satisfaction. Instead, it's their new technology.
No, Kroger is telling the truth. They know there's no way their cashiers have become friendlier, after all, they know what they pay them and what they make them work like. Kroger got it right, the customers are happier because they don't have to be around the disgruntled, worn out, unhappy employees as long as they used to!
