No, In Store Audio Network, we did not in fact get a life threatening metabolic disorder to have an excuse for stabbing ourselves several times a day to obtain samples for our new fun One Touch blood glucose meter.
No, a zippy xylophone tune does not lift our mood when contemplating our possible impending blindness.
No, we do not love our current meter in the same way we love a new toy. We love it because it helps us to NOT DIE.
No, a cheery ring tone does not endear us to you; it signals us to release our wrath and burgeoning puke.
Your failure to distinguish between a survival tool and a toy in your marketing plan proves that high school summer interns write your spots. Try selecting students who get As and Bes instead of Ds and Fs. And consider talking to a few diabetics to find out how they feel about their disease and its treatment.
And your use of the word "actually" is a dead giveaway you are marketing to people we probably shouldn't be trying to save.
===
The smarm and condescension of this campaign is the worse I've ever encountered.
I try hard not to be offended, but this is beyond the pale. Ruins my day every single time I hear that initial ring tone.
-- Edited by The Conditioner on Wednesday 29th of March 2017 04:06:12 PM
__________________
"If I only had a brain..."
...but I'd settle for a nerve or two.
Where I am working in the store, I have trouble hearing the exact words of some spots. I think if that is the ad spot you are referring to, it is one that I had to hear several times and I STILL didn't quite understand what they were advertising. OK, so maybe I'm not as conversant on medical terminology / diseases / doctor-stuff as I should be???
Who in their right mind wants to be bombarded with (forced to hear) this kinda stuff when they are grocery shopping for goodies....... like cake, ice cream, freshly fried 8-piece chicken, etc??
Who in their right mind wants to be bombarded with (forced to hear) this kinda stuff when they are grocery shopping for goodies....... like cake, ice cream, freshly fried 8-piece chicken, etc??
And wine. Don't forget the wine.
While motoring around the store in the electrified carts....
But yeah, they try very hard to keep from reminding you why you need one of these things, since the whole rest of the store is selling stuff a user of these meters really shouldn't be using.
__________________
"If I only had a brain..."
...but I'd settle for a nerve or two.
I heard the glucose meter ad for diabetics today. UNBELIEVABLE! The girl's voice (who sounds like a blonde bimbo, sorry) speaks in the exact same phony 'chipper' tone that you might expect if she was, for example, reminding us:
"hey Kroger customers, make sure you and your kids are happy this Easter................stock up on lots of milk chocolate candy easter eggs and easter gift baskets....., we have lots of colorful ideas for your own special easter celebrations........ check 'em out in our seasonal aisle, and also don't forget to browse our premium selection of Hallmark Easter cards! The holiday will be here before you know it!!!!"
Kroger should "86" the mediocre In-Store Audio Network. But......no wonder Kroger patronizes them.....their rates are so cheap!!!! Crappy playlists, ditzy ad spots.
ATTN KROGER: Quality does cost more money (sometimes).
I think if that is the ad spot you are referring to, it is one that I had to hear several times and I STILL didn't quite understand what they were advertising. OK, so maybe I'm not as conversant on medical terminology / diseases / doctor-stuff as I should be???
It's a blood sugar tester. You stick your finger with a little pin, called a lancet, to get a drop of blood, pick up the drop on a disposable strip, and the meter tells you how much sugar you have in your blood. Useful for diabetics--usually to know if your blood sugar is too high, but people on insulin can also have too little blood sugar.
(These days the lancets are held in a springloaded device that jabs just enough to get a drop or two of blood. In the old days, it was a thing that looked like a pen nib, and you had to learn to stick yourself. The new ones are much less painful because the needle itself is very thin and sharp.)
(The lancets and especially the test strips can be very expensive.)
__________________
"If I only had a brain..."
...but I'd settle for a nerve or two.
