I'm just glad "the thirst, thirstiest time, of the year" ad will finally stop playing.
After the decades long campaign that basically created the popular image of Santa Claus, and brilliant ads like "Teach the World to Sing", Coke manages to blow all that good image on this one stinking turkey. This beats "New Coke" by a mile.
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As to repetition: As much as I hate it, we have to remember that the cycle is not controlled by those of us who work under fire, but rather by the customers, who likely are not in the store for more than thirty minutes at a pop, no more than once a day, and many of whom pay absolutely no attention whatsoever to those spots. I admit it: when I go into other stores, I often don't even notice the spots unless I think of listening--a built in spam filter. If you want near hundred percent exposure, you have play the spots that often. Harsh, but true.
Doesn't for one second excuse the sheer bloody cack-handedness of the Krogers and the In Store Audio Network's marketing staffs. Good grief, but those spots would be offensively stupid if they only played once in a lifetime.
-- Edited by The Conditioner on Tuesday 26th of December 2017 02:41:11 PM
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"If I only had a brain..."
...but I'd settle for a nerve or two.
