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Post Info TOPIC: why are they abandoning the clicklist name?


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why are they abandoning the clicklist name?
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"Kroger Pickup" sounds weirder to me.

Our store still has clicklist logos all over the place. And one giant clicklist logo embedded into the wall. Wonder when they're gonna remove that.



-- Edited by Mr Frontenac on Sunday 7th of October 2018 12:14:07 AM

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Anonymous

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Mr Frontenac wrote:

"Kroger Pickup" sounds weirder to me.

Our store still has clicklist logos all over the place. And one giant clicklist logo embedded into the wall. Wonder when they're gonna remove that.



-- Edited by Mr Frontenac on Sunday 7th of October 2018 12:14:07 AM


 Who gives a sh!t. Pick up sounds a lot better than clicklist cause you know youre actually picking it up. Another associate who needs to take their head outta their ass



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Anonymous

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I think Pickup is the better name (it's self-explanatory; clicklist attracted a lot of "what's that?") but why didn't they go with it in the first place instead of spending several years advertising under the old name?



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lol, I guess I'm just used to the clicklist name. Pickup just sounds more bland, more out of place. Like a service that shouldn't exist.

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"clicklist" doesn't accurately represent what the service is about. I approve the name change, personally.

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I wonder if they're going to design a "Pickup" logo.

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Then again, they probably won't. Just like the seafood department and bakery department don't need logos, or the self checkout and money services, "Kroger Pickup" and "Kroger Ship" don't either.

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Yeah, we heard about it here too. What about the clicklist t-shirts? They're going to waste money making new shirts to say "Pickup" instead?

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4hourrush wrote:

Yeah, we heard about it here too. What about the clicklist t-shirts? They're going to waste money making new shirts to say "Pickup" instead?


 Come on you know its better to waste more money on new shirts and other bs then pay employees better



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a couple months ago, at our store, they replaced the blue clicklist shirts with these generic purple shirts that don't say anything on them except some random phrase like "shop online, save more" and stuff like that. I think I saw those at another store as well.



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I think it's a desperation measure from some six figure paycheck corporate SOB trying to justify their employment.

"Well, Mr. Smith, how do you intend to increase corporate profits this quarter?"

"Well, I'm going to change the "Clicklist" to "Kroger Pickup" because customers also click on a list for our Instacart service and I don't want them to get confused."

"Fantastic!  A Ferrari for everybody!  Who wants a Martini?"



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Re: why are they abandoning the clitlicks name?
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Pick Up: Where we get fresh & friendly!



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Anonymous

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RE: why are they abandoning the clicklist name?
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We only had to wear our Clicklist shirts for 12 weeks after our department opened.  



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Come to think of it, you're right, the purple shirts don't say Clicklist on them.

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Anonymous

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It's mainly to be more consistent with the competition that generally use "pickup" or "curbside" in their names for the service. And now that Delivery, Instacart, Shipt, Kroger Ship, etc are part of the ecommerce side of the buisness, it's just less confusing to just call it Pickup. Helps customers better understand all the services we now have. 



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Anonymous

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Anonymous wrote:

It's mainly to be more consistent with the competition that generally use "pickup" or "curbside" in their names for the service. And now that Delivery, Instacart, Shipt, Kroger Ship, etc are part of the ecommerce side of the buisness, it's just less confusing to just call it Pickup. Helps customers better understand all the services we now have. 


 So in other words, It's Kroger's way of saying they can't come up with an original idea and they have to copy someone else.  Kroger's whole business model is based on copying other business's ideas and trying to make them cheaper.



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4hourrush wrote:

Come to think of it, you're right, the purple shirts don't say Clicklist on them.


 Well, now it doesn't matter what the purple shirts say. Our store has now forced all the clicklist associates to wear the same blue smocks/vests/aprons as the rest of the store.



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