Kroger has a serious problem.  So many people, employees, former employees, customers, vendors and all don't want to have anything to do with Kroger because it treats people so foul.  The stockholders need Kroger to throw big money at this problem.

Kroger claims it is responding by hiring an agency of record.  DDB Worldwide, of Omnicom Group (publicly traded holding company) shall help Kroger achieve consistent branding throughout its ugly crap.  The Kroger plans to increase market share in the stores, delivery and something they call 'pickup and ship'.  The AOR will take care of brand strategy, creative and media placement, interactive media, web development services, digital marketing and anything else Kroger would like to do.  Then nobody will know what Kroger is like.

Help Kroger by helping it go out of business, to end it's suffering.  How you help make this happen should not be discussed in an open forum.  Kroger loves secrecy.