Mysterious and confusing lure about a "Ultimate Tailgate Experience".  Named Frito Lay, Coca-Cola, Jennie-O, P & G, Heinz, Kraft, Rojo's, Smithfield, Kellogg's, Keebler, OLE, and Arrowhead as co-sponsors, so maybe we don't need those brands, either.  Up with sports, down with corporate!