I dont shop at Kroger because Walmart has more, better, and cheaper options for everything.. and I dont have to dive for the mute button every commercial break so I dont have to hear these annoying Kroger commercials, with these overplayed, outdated songs, with the smug looking animated stupid looking cartoon characters. Just stop FFS!!!
This is exactly the points of commercials, you remember them (hopefully for the good). All grocery stores have the same basic commercial, they have great prices and fresh items, being different it a way to have people remember your brand.
But in the case of Kroger their prices are not low, they are in fact higher than most other grocers and much higher than discounters like Aldi. Much of this price difference is due to their use of high-cost union labor and its inherent political contributions, as well as very high costs for their endless array of commercials. Try another store where your dollar buys more and does not feed a single party political machine!
These commercials are a furtive way for Kroger to imply that they have low prices, when in reality they are usually higher than their competition, because legally these commercials are making no factual claims.