What is Kroger's solution to the problem?  Put out even more product so our shrink percentage goes up.  If something doesn't sell at a certain price, then putting out five more varieties of that item at the same high price is not going to increase sales.  We must carry at least half a dozen "French" breads.  What's the real solution?  Lower the prices.  Bakery prices have gotten ridiculous.  A 9x13 quarter sheet cake is $23.00.  A 4-count package of Private Selection cinnamon rolls is $7.00, and they're not even that good.  Majority of the artisan breads are $5.00 a loaf.  Based on how much prices have gone up compared with how much my paycheck has gone up I would say that the prices are 40% higher than what they should be due to normal inflation.